Sometimes leadership doesn’t look like a spotlight. It looks like a campfire. Quiet, steady, magnetic. The kind of light people gather around not for spectacle, but for warmth, clarity, and courage.
And today, as the world searches for more grounded, inspiring leadership, it’s women who are often striking the match. Not with noise, but with nuance. Not by following a script, but by rewriting it.
Christina Flach is one of those women. She didn’t wait for permission or a perfect plan. She stepped forward, torch in hand, and built something beautiful from the rawness of real life.
A renowned makeup artist, founder and CEO of Pretty Girl Makeup and I’m Too Busy Skincare, and a voice for beauty that begins on the inside, Christina doesn’t just change faces, she changes perspectives. Her story isn’t about gloss and glamour. It’s about grit, growth, and the quiet power of showing up fully, especially when life doesn’t go to plan.
Turning Pain into Purpose
Christina’s journey can be defined as a compelling narrative of resilience, ambition, and profound reinvention. A celebrated makeup artist, beauty entrepreneur, philanthropist, and media personality, Christina’s story is one of turning personal pain into purposeful action.
After experiencing deep personal loss, she navigated her roles with remarkable determination thriving as a mother, excelling as a business leader, and advocating passionately for causes close to her heart.
Professionally, Christina stands at the helm of successful ventures including Pretty Girl Makeup and I’m Too Busy Skincare and Makeup, brands rooted deeply in her personal philosophy: beauty emanates from within, and confidence should be accessible to everyone.
Her multifaceted career takes her from photo shoots and red carpets, to backstage at fashion weeks and television studios. Each role she undertakes echoes her belief in transformative beauty.
Yet, Christina’s real strength is her authenticity. Through the complexities of grief, motherhood, and entrepreneurship, she’s discovered an unwavering truth: the path to success is never linear. It’s inherently messy, uniquely bold, and unequivocally personal. Her narrative is more than just a success story; it’s a vivid testament to the human spirit’s ability to rise, reinvent, and inspire.
A Lip Gloss Revolution
Christina’s venture into entrepreneurship was sparked by a personal necessity. Unable to find a kind of lip gloss that was both long-lasting and hydrating, she created Pretty Girl Makeup to fulfill her own practical needs.
As a busy professional and mother, Christina understood firsthand the demands of daily life and the need for reliable, high-performing products. What began as a simple personal quest rapidly transformed into a thriving beauty brand, resonating deeply with women seeking effortless glam that aligned seamlessly with their active lifestyles.
Pretty Girl Makeup’s growth mirrors Christina’s innate understanding of real-world beauty struggles. Her products are thoughtfully crafted to empower women enhancing their natural beauty without complexity.
Over the years, the brand has evolved significantly from its humble beginnings, symbolizing more than just cosmetics. Today, it stands as an insignia of confidence, radiance, and resilience for every woman navigating life’s everyday chaos.
Empowering A Self-Care Movement
Christina founded I’m Too Busy Skincare and Makeup as an answer to a common challenge she frequently encountered: the struggle to find time for self-care amidst life’s constant demands.
As a busy mother, entrepreneur, and makeup artist herself, she recognized how often self-care dropped to the bottom of the priority list. This insight fueled her drive to create skincare and makeup products that were practical, efficient, and empowering products designed to simplify everyday beauty routines.
I’m Too Busy has become a movement. It champions the belief that every woman, regardless of her schedule, deserves time for herself even if just five minutes. Christina’s vision is about making those brief moments transformative.
With intentional formulations, clean ingredients, delightful textures, and impressive performance, she ensures that self-care remains accessible, joyful, and impactful for everyone. Born from Christina’s personal experiences, the brand embodies her commitment to helping women feel confident, radiant, and genuinely cared for amidst the beautiful chaos of life.
Redefining Beauty Innovation
When it comes to the beauty industry, Christina defines innovation through a unique lens, merging authenticity with adaptability. True innovation, she believes, is born from genuinely listening to consumers, understanding their evolving needs, and delivering meaningful solutions with heart and purpose.
For Christina, innovation goes beyond introducing new products; it involves cultivating deep, meaningful connections, thoughtful storytelling, and anticipating trends while staying firmly grounded in core values.
Christina consistently emphasizes cleaner formulas, inclusive shade ranges, and multifunctional products that streamline daily routines. Her innovative approach prioritizes delivering tangible benefits that truly resonate with users, enhancing their lives in real, practical ways. This philosophy has allowed her brands to stay ahead of the curve, effectively balancing market trends with timeless authenticity.
Navigating Challenges with Resilience
Balancing the creative demands of a makeup artist with the strategic responsibilities of a CEO has posed significant challenges for Christina. Coupled with personal hardships such as navigating motherhood as a single parent and dealing with profound personal loss, the pressures sometimes felt overwhelming.
However, resilience, a supportive community, and an unwavering belief in the purpose behind her work have helped her triumph over these obstacles. She emphasizes progress over perfection, consistently prioritizing meaningful impact.
Leadership Driven by Empathy
Christina’s leadership style is rooted deeply in empathy, intuition, and bold decisiveness. She emphasizes collaboration, surrounding herself with smart, creative individuals whom she trusts implicitly.
Christina maintains active involvement with her customers, meticulously engaging with their feedback and remaining attuned to their evolving needs. This direct connection ensures that her brands remain genuinely aligned with the realities and aspirations of everyday women.
Under Christina’s leadership, her brands have experienced significant achievements, including national media features, collaborations with celebrity clients, and expansion into new digital retail spaces.
Christina herself has gained notable visibility as a beauty expert, regularly contributing to NBC’s California Live and Women’s Fitness Magazine, and reaching over 120,000 monthly listeners through her podcast, “I’m Too Busy”.
Wisdom for Aspiring Entrepreneurs
Christina advises aspiring entrepreneurs to start with their purpose and not let fear dictate their decisions. She emphasizes the importance of surrounding oneself with supportive people, being open to continuous learning, and embracing failure as a natural part of growth. Most crucially, Christina encourages taking immediate action, even without feeling entirely ready, trusting in the journey of figuring things out along the way.
Tech-Driven Growth
Technology has played a critical role in the expansion and evolution of Christina’s brands. From e-commerce platforms and digital marketing strategies to virtual consultations and real-time social engagement, tech tools have enabled Christina to reach a global audience while maintaining a personalized customer experience.
Internally, technology has also streamlined operations and facilitated efficient product development and customer service, further reinforcing the brand’s ability to scale without sacrificing quality or connection.
Vision Beyond Beauty
The founding vision of Pretty Girl Makeup and I’m Too Busy has always been to create beauty products that enhance rather than conceal, and that work in harmony with the busy lives of real women.
Over time, this vision has grown to encompass a deeper mission: fostering empowerment, building community, and sharing authentic stories. Christina’s commitment is to deliver not just high-performing products but also a message of confidence, accessibility, and care in every interaction with her brands.
What continues to motivate Christina each day is her clients and customers; their confidence, joy, and sense of being seen. Messages from individuals who’ve felt beautiful on their wedding day or carried a bit of courage into a big moment with one of her glosses in hand continually remind her of the emotional depth of her work.
For Christina, beauty is visibility. And helping others feel seen, is her most important ‘why.’
